Here we look at the techniques you can use to market and generate leads on Facebook. Changes in Facebook’s Algorithm have made it very hard to get reach organically. As a results one of the first things we look at will be running paid ads on Facebook to generate a following. On the bright side however Facebook is one of the cheaper social media sites to advertise on especially compare to other services like Google Ad words. Whether you are using paid ads or trying to reach customers through organic reach here are some tips that can help generate leads.
Contests have been very popular on Facebook for years. The upside is that they draw a lot of attention. The downside is that the leads you get aren’t always potential customers and are instead people just looking to win fee stuff. However, it’s a good way to gather emails. Shortstack is a great tool to help you setup Facebook contests and its collects leads which you can then link to you mailing service like AWeber and MailChimp.
Facebook allows you to setup custom tabs on your Page, this makes it a great place to embed contact forms. There are many different apps you can use to set these up like Pagemodo and Static HTML. This allows you to generate leads without having your potential clients be forced to visit an external site. In order to get more eyes on these tabs, try link to them in your posts or when you’re running paid ads.
Instead of looking at your Facebook Page as a place to get likes. Think of your Page as a lead generation tool will impact the type of content you post, what kind of ads you run and even the tabs that you set up. By doing this you will generate leads from your Facebook Page instead of just looking at it as a place to improve your brand awareness.
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